Cutter & Squidge

Cutter & Squidge, creator of the much talked-about Biskie, has now opened its first store in Soho.

Following a successful pop up, the girls have moved down the street in Soho and set up permanent shop!

The new shop sells a whole array of biskie varieties – from Key Lime Pie to Cookies & Cream by way of the now legendary Billionaire (Belgian chocolate, salted caramel and shortbread finished with 24 carat gold).

Other treats in store include vegetarian marshmallows, Dream Cakes, honeycomb, and, of course, Cutter & Squidge Salted Caramel, the proud recipient of no less than 3 stars in the latest Great Taste Awards!


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Customers can take their goodies away or sit down in store with a hot chocolate or glass of chilled Oomph-ade and devour them on site. And keeping true to a tradition of uniqueness that has been at the heart of Cutter & Squidge since it launched in 2014, this is no ordinary site. For within its walls lies a magical secret garden; a fairy-tale like space complete with a wishing well, hanging plants, flowers and fruits. This enchanting space, which, along with the wider store interiors, has been created by designer Callum Lumsden (Warner Bros. California, Tate Modern), offers a tranquil escape from the hustle and bustle of Soho.

With a family background in food, self-taught bakers Annabel and Emily Lui started in their own tiny kitchen. Their aim was to invent new products, recreate time-honoured classics and above all, create cutting-edge taste sensations.



Everything is made from scratch and where possible using locally sourced ingredients. Even their colourings are natural… the hulk green of Cutter & Squidge’s green tea biskie derives from premium grade matcha green tea and the crazy pink raspberry biskie is 100% pure raspberry!

It’s little wonder that Cutter & Squidge’s creations were soon taking the capital by storm – flying off the shelves at Selfridges and Harrods and causing queues to form outside their Brewer Street pop-up.


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Cutter & Squidge also offers an online shop, featuring a complete range of products together with a selection of fabulous gift boxes.

Cutter & Squidge | 20 Brewer street, Soho, London, W1F 0SJ

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