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Ben & Jerry’s Free Scoop Day

Ben and Jerry’s is celebrating the opening of its Summer in Soho ice cream shop on 6th July 2017, with a FREE SCOOP DAY!

The folks at Ben & Jerry’s know that the only thing better than ice cream is free ice cream! So they’re throwing a party the best way they know how. You’ll be able to choose free scoops from any of Ben & Jerry’s Fairtrade flavours – opting for classics such as Cookie Dough or Chocolate Fudge Brownie, to exclusive ice cream scoop shop-only flavours new for 2017, such as Sweetest Peace (raspberry cheesecake ice cream with chocolatey peace signs and ampersand chunks) or Double Caramel Brownie (caramel ice cream with chocolate brownies and a salted caramel swirl).

Ben & Jerry’s Summer in Soho “free scoop day” will take place from 12pm to 8pm on Thursday 6th July, at Ben & Jerry’s ice cream shop on 74 Wardour Street, Soho, London, W1F 0TE.

Ben & Jerry’s marketing guru Christina Dunn said the company is expecting to give away more than 2,000 scoops at their free scoop day on 6th July: “We’re delighted to be setting up shop in Soho for the summer,” she said. “We wanted to throw the most euphoric welcome party we could think of for our new neighbours. Grab a spoon… and let the brain freeze commence, you’re all invited!”


Ben & Jerry’s Summer in Soho ice-cream shop will be open from Monday 3rd July throughout the summer, until the 31st October 2017.

Opening times below:

  • Monday to Thursday: 11am – 11pm
  • Friday and Saturday: 11am – midnight
  • Sunday: midday – 9pm


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