Calling all foodies and barbecue fanatics: Hellmann’s is teaming up with Memphis-inspired barbecue joint, Porky’s, to launch a new limited-edition dish, the BBQ Beef Rib Glazed with Bourbon & Chipotle Sauce, available from 27th July to 24th August.
We headed to Boxpark Shoreditch this weekend to see what all the fuss was about, and can confirm it’s mega tasty. Check it out….
The BBQ Beef Rib Glazed with Bourbon & Chipotle Sauce features a succulent beef short rib, fresh out of the smoker, marinated in bourbon and Hellmann’s American Smokey BBQ and Smokey Chipotle sauces. No – we didn’t realise Hellmann’s did BBQ sauce either – turns out there’s more to these guys than mayo! But fear not, the ribs are also served with pickles and green chilli ‘slaw using Hellmann’s Real Mayonnaise. Phew.
We ordered some of their legendary Mac ‘n’ Cheese on the side and a big portion of smoky Pit Beans. Needless to say we rolled home.
The partnership follows new research by Hellmann’s which looks at the nation’s habits with food and social media. One in three Brits look at amazing dishes on social media at least once a week (only one in three??) and four out of five Brits regularly snap images of their plates (guilty!), with one in ten Instagrammers even letting their food go cold to capture the perfect snap. Ok, we never go that far!
Inviting Brits to try a top trending dish for themselves, this feast for the eyes and the mouth is available across Porky’s restaurants across Camden, Bankside and Shoreditch’s Boxpark between 27th July and 24th August, priced at £16.
Hellmann’s is also teaming up with Atlanta BBQ Gastro pub, Miss P’s, to launch a new limited-edition dish, the Pitmaster G’s Smoked-fried chicken wings featuring Hellmann’s mayonnaise, available from 24th August to 21st September.
