Central, News, Street Food


Urban Food Fest will bring its fun street food night market concept indoors for the first time ever – at Selfridges Food Hall.

Well known for their ever changing line up of uber cool street food trucks, premium beer and specialist cocktail bars, seating areas and live music – the Deli will encompass all these things too.  Absolutely delicious and mouth-watering dishes inspired by ingredients from around the world, build-your-own street food desserts, brand-new Urban Food Fest snacks, unique soft drinks and jam jar cocktails. The menu will be ever-changing so there will be something new for customers to try on every visit.

Mike Egerton, Urban Food Fest founder: “We are extremely excited about our first indoor 24/7 venue, which will encompass all the facets of our brand – gourmet global street food, artisan drinks, a unique experience that you can only get at Urban Food Fest and of course our cool Shoreditch vibe.”

Urban Food Fest Deli Selfridges Food Hall London

As an exclusive offer: we are providing 20 free Wafflewiches (see below) every day from 1st March to 7th March 2017 for the first 20 people daily who follow us on social media: Facebook, Twitter or Instagram, all handles are @urbanfoodfest and hashtag #urbanfoodfest

The line-up includes:

“THE EARL OF SANDWICH” – Proscuitto Crudo, mature English cheddar cheese & rocket salad on a rye and poppy seed roll and “THE NEW YORKER” – Silverside peppered beef pastrami, sliced cheese & grilled marinated peppers on Borough seeded sourdough bread.proscuitto ham & cheddar

Artisan Italian focaccia pizzas including “THE PROVENCAL TRUFFLE OIL FOCACCIA PIZZA” Blue cheese, fresh figs, premium truffle oil & basil on a light and crispy focaccia base and “THE CATALAN FOCACCIA PIZZA” Spanish artisan chorizo, creamy mozzarella, sun-blushed tomatoes & fresh basil on a focaccia base.


The exclusive new Urban Food Fest Selfridges Deli dessert is “THE WAFFLEWICH”: hot Belgian sweet waffle sandwiches with a selection of luxury indulgent toppings. including the “S’MORES WAFFLEWICH” – melted marshmallows, milk chocolate buttons & traditional Graham crackers cookies on a sweet Belgian waffle, “COOKIES & CREAM WAFFLEWICH” – Oreo cookies, English whipped cream & dark chocolate fudge sauce on a sweet Belgian waffle and our Easter Special: “CHOCOLATE EGG WAFFLEWICH” – Milk chocolate Cadbury’s cream egg, colourful sprinkles & dark chocolate fudge sauce on a sweet Belgian waffle.

You’ll also find a brand new healthy snacks range at Selfridges, alongside a range of Meat Bites: air dried British beef strips (biltong).



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