Stacey Smith – Freelance Work

Hi, I’m Stacey, a freelance journalist, digital editor and copywriter based in East London.

In 2013 I founded the website Crummbs and with my finger firmly on the pulse of London’s hospitality scene, I successfully grew this into the food and travel website it is today, also managing all social network accounts.

Specialising in food, spirits, wine and travel, I write regularly for The Independent, alongside The i PaperBalance Magazine, BBC Good Food and Conde Nast Traveller. I also write hotel reviews for Mr & Mrs Smith hotels.

Struggling with strategy?

I regularly work with major brands on bespoke campaigns, creating engaging online content. Previous clients have included Samsung, Pho, Dorset Cereal and Heinz among others.

Need access to my little black book of contacts?

I’ve developed excellent relationships with PRs, journalists and key influencers, identifying newsworthy value in pitches.

I’m confident writing everything from crisp news stories, insightful features and engaging SEO blog posts, website copy and press releases. As well as being able to advise on social media strategy and influencer partnerships, I have experience using analytics and social platforms to grow loyal audiences.

For commissions, PR communications and general enquiries, please email me on